Organic olive oil, pomegranate extract, macadamia oil, sweet almond oil, shea butter, argan, grape seed oil, aloe, organic camellia oil, organic honey extract: nature is our starting point.
In order to maintain over time all the properties that oils and other natural ingredients bring to the body, we have chosen to balance them with carefully selected excipients and stabilisers, such as esters. These are organic compounds of plant origin, extracted in the laboratory, which have the advantage of being inoxidizable. This property improves the formulations’ microbiological stability, which have a much longer life span than exclusively natural products.
Esters also contribute to a more pleasant touch on the skin of the products and facilitate their applicability, for an effect of absolute pleasantness and protection from dehydration. This is the case of isoamyl laurate, which we use to replace silicone, which is present in many industrial cosmetics.
Nature also helps us with the precious camellia oil, which, in synergy with other natural extracts, allows us not to resort to glycerine, an ingredient widely used in cosmetics, thanks to its low cost and its (only apparent) immediate moisturising effect.
This is how AVULÏV cosmetics were born: balanced products that maintain their natural qualities intact over time and that are good for the body and the mind.
What you will never find in our products
Our formulations are the result of passion, research and experience. To ensure the highest quality and safety, we have chosen not to use certain substances that, although authorised, may have contraindications, if not a negative impact on health.
NO PARABENS (PABA)
They are chemical compounds used as preservatives mainly for their fungicidal and bactericidal properties, widely used in cosmetics as they represent an effective and economical solution.
European legislation classifies them as “potential endocrine interferers”. Hundreds of studies have investigated their ability to alter the endocrine system, obtaining different responses. Research has shown the presence of significant amounts of parabens in women with breast cancer. This does not show a correlation by itself, but has led to consider the parabens as substances at least controversial. In 2014, the European Union limited its maximum use threshold, but they are legally still authorised.
NO SODIUM LAURYL SULFATE (SLS) NOR SODIUM LAURETH SULFATE (SLES)
These are surfactants, i.e. substances that have the task of removing dirt from the skin through the foam, which activates the cleaning function. However, this action also tends to wash away a good part of the lipid layer protecting the skin, depriving it of its natural barrier.
They are also alkaline substances and tend to make the pH of the skin temporarily basic. Our body takes several hours to get everything back to normal.
Although there is no complete scientific literature proving their toxicity, these substances are not recommended for those with dry or particularly sensitive skin, as well as for daily use: the skin does not need such an aggressive washing every day.
These are non-biodegradable chemicals, widely used in cosmetics, because they avoid dehydration and make the skin and hair soft and silky. This happens because they form a film on the surface of skin and hair. However, they can prevent their normal oxygenation and hydration in the long run: water – but the same goes for nutrients – cannot come out, but cannot even enter. Skin and hair are covered with a silicone film, which does not nourish them, as an oil or vegetable butter would do.
It is a viscous and colourless liquid that is obtained as a by-product in the process of saponification of fats or by their hydrolysis. Thanks to its moisturising, lubricating and emollient properties for the skin, glycerine is used in numerous formulations for dermo-cosmetic use. However, it is highly hygroscopic, thus able to absorb air humidity. As a hydrophilic substance, prolonged use may have the opposite effect rather than the desired one, i.e. leading to the skin dehydration.